Social Media Score - BECOMING SCORE CONSCIOUS???
I have been trying Klout for some time now, it is a great tool... and looks pretty accurate. But then suddenly I seem to become a bit Social Media Score conscious, since tools such as these keeps ticking behind the back of the mind the need to perform.
Research on #Social #Media Score seashell.co.in/Research/Socia… twitter.com/ganeshjacharya…
— Ganesh J. Acharya (@ganeshjacharya) September 16, 2012
Brand's performance in the 21st century over the internet is a must. Today every person who has a business, and every individual who has to work with their computer on a daily basis try to ensure they are connected to the internet. Internet Population as on December 31, 2011 was seen to be 6,930,055,154.[1] Also the number seems to be growing persistantly. With the growth of internet population comes opportunities. It is here tools like Klout help determine the capacity of crowd one can attract. Needless to say what that means to an opportunist.
- Again, tools displaying performance metrics shows only a partial list of people who have registered with the system. Which means there can be people outside the list who can have a brand value but one cannot know their score.
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The tools though seem accurate with most, but can be inaccurate in determining scores of some. Forbes reported Klout having shown a score of 35 for Warren Buffet.[2] Which means tools like Klout are not ment for determining the true clout of a person.
- Note: Again, it is still unclear if Warren Buffet is actually present over the Social Media websites.
This research work is in progress... please come back again to see the expanded work. Also, please comment your views and perceptions.
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