Solution to content scrapper: Scraper Report

Matt Cutts on 27th Feb, 2014 (UTC) announced availability of a scraper report. If you notice a scraper site copying your content and outranking your original content, you can hereon notify the same.

Matt Cutts announced ‘Page Layout Algorithm’ refresh

Your website ready to face Google’s new ‘Page Layout Algorithm’ refresh?

People expect to see the required piece of content they visited the website/webpage for right at the top of the page. If lesser the visitor is made to scroll down, the better is their search experience.

Study of Google Webmaster Guidelines – Clear hierarchy and text links

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

Conclusions drawn from this Google Webmaster Guideline

  • The search engine has specifically emphasized using of one static text link for each page on the website.
  • There is emphasis on use of text links.
  • The hierarchy of every page must be clear.

Checklist – Does your keywords attract the right customers?

It is necessary to check whether the keyword chosen actually attracts the right customers. To ensure the same, kindly remember the following:-

  1. Chalk down the exact Target customer (Budget, Whether wants to buy the exact service or goods available, their Location  etc.)
  2. Visit every keyword phrase in your collection and think whether it will certainly attract the right one
  3. Segregate the keywords in various groups starting from “100% perfect” (i.e. 100% sure of attracting the right ones)
  4. Remove unwanted terms from the list

If you have a Transport and Freight Forwarding business and want customers only looking for Packers and Movers, Large Scale Transporters etc, you need to target  keywords accordingly.

  1. Here you need to ensure all the keywords related to “Parcel delivery” etc are removed from the keyword collection, or otherwise you will waste your important budget attracting wrong customers. If you are going to serve customers only within India, ensure to weed out keywords those are targeting other locations in the world.
  2. A person looking for a Packers and Mover in London might type Packers and Movers London, Packers and Movers in London etc. If you are not addressing customers in London, ensure your keywords don’t contain them.
  3. Companies looking for transportation of dangerous goods might type Transportation of dangerous goods, Transportation of acids etc. Here it is necessary to check whether the service can be provided for such specific requirements. If not, then ensure to weed out these keywords from the collection before starting with further process.

The reason to provide this information is, most keyword generation software those readily give you their collections will contain a mix of all the above terms, so before starting your campaign it is necessary to check your keywords thoroughly. If you have found this tip useful or have any queries kindly comment below.

Hierarchy vs Non-hierarchy – Navigation of websites using address bar

Do people use address bar as a means to navigate pages within a website? Yes they do!

Most browsers maintain a visit history and guide users by providing page suggestions as soon as users start typing using Auto Complete. It provides inputs both from user’s visit history, and some browsers such as Chrome also tries to guess the user’s search intent by suggesting various options at the address bar itself.

In these cases after visiting pages within a website a user might find a breadcrumb based navigation present over the page to navigate but then what if a user has left the website and is back at a later point of time?

Here the user might start typing and will find a page they already visited might want to see various models of car. With browsers with autocomplete available users might just start typing example or sportscar1322 and might get the following

Google Chrome Auto Complete

next the user might want to navigate to other car models present in the same website. The visitor might just delete the unwanted part of the URL and directly visit the page.

e.g in the above case the user will just remove sportscar1322.htm and visit example.com/cars/ i.e. directly reach the Cars folder or list of cars without having to reach the page first and then navigate.

browser-auto-complete

But, nowadays I have noticed websites adding pages directly to the root folder, and then only after opening the desired URL the necessary navigation is available. In such cases where the website does not maintain a hierarchical URL structure, a delay is added, and thus amounts to bad user experience where the internet speed is slow. This also consumes important internet bandwidth.

Clearly a hierarchy gives a clear advantage over a non-hierarchy. For a popular website where visitors visit the page very regularly, address bar based navigation is a clear benefit to the visitors.

SEOs should work on Search Engine’s philosophy not its algorithm

In order to get high rankings a Search Engine Optimizer (SEO) should work on Search Engine’s philosophy and not its algorithm. Never try to game the system. SEOs just need to ensure the content, the texts appearing in the Search Results (Title, Meta tags, Page URL) is relevant to the searcher’s intent when they type their query.

Relevance % to Searcher’s intent No.1 Ranking factor

A page’s relevance percent to the searcher’s search intent is the most important ranking factor. Every search engine will try to figure out methods to improve their results set upon trying their best to analyse the “query intention”. The search engine that provides the best results will lead search race and the ones who don’t will perish. So, if you are trying to game the system trying to rank instead of improving the relevance to the searcher’s intent, take it for granted some search update will boot the page out.

Worry about Google Penguin, Panda Updates?

No… Never! For white hat SEOs these factors are not a worry. These are for the one who try to figure out changes to the algorithm. White hats rather try to ensure methods of complying to Search Engine’s requirement. They try to understand why search engine requires the compliance and how does it effect everyone concerned in the search ecosystem. Google Penguin 2.0 just rolled out on May 22nd, and going as per the algorithm it might require to add 1 more keyword… and when Google Penguin 2.1 rolls out it might require to remove 2 keywords and so on. Just imagine if those top ranking website with millions of pages start adjusting to the algorithmic updates in this manner. It might require to change those millions of pages to stay back ranking on the top after every update? Do you really think these top ranking website do all these silly updates to stay back ranking on the top?

Title Tag SEO tips – Length, Keywords and more

Important SEO tips when considering a good Title for your page.

Length

Title tag should not be more than 67-69 characters considering Google’s SERP (search engine results page) requirement. Again W3C specifically recommends to keep the length under 64 characters. So we would recommend keeping the website’s Page Title length under 64 characters well. Also computational devices are constantly reducing and along with the devices the browser has lesser words to consider. So 64 characters can be considered optimum if you are not planning to change thousands of pages when search engines change their policies.

Order of Words

When creating the title ensure to keep the more important words at the beginning of the title tag. E.g.Product Name – Product Category – Less important wordsIf the title gets truncated due to lack of space the product name or part of the product name will still appear prominently thus maintaining the product’s relevance.

Note: This article is currently being developed. Kindly come back for more updates and comment below your opinions and remark.