High Bid irrelevant ADs get no clicks, will spoil engine’s reputation. But exceptions exist

Irrelevant ADs even if bid high wouldn’t get clicked and will spoil engine’s reputation…  why would search engine owners living out of ADs allow them? Relevant ADs bid less would get clicks, and a higher Click Through Rate (CTR) would add to earnings. So obviously search engines pushing them high would get them more clicks…

Exception:
But one wouldn’t mind clicking on irrelevant ADs if it adds value to life… Irrelevant ADs can be compelling as well. For search engines it is CTR that would matter the most… a high CTR would say it all.

Checklist – Does your keywords attract the right customers?

It is necessary to check whether the keyword chosen actually attracts the right customers. To ensure the same, kindly remember the following:-

  1. Chalk down the exact Target customer (Budget, Whether wants to buy the exact service or goods available, their Location  etc.)
  2. Visit every keyword phrase in your collection and think whether it will certainly attract the right one
  3. Segregate the keywords in various groups starting from “100% perfect” (i.e. 100% sure of attracting the right ones)
  4. Remove unwanted terms from the list

If you have a Transport and Freight Forwarding business and want customers only looking for Packers and Movers, Large Scale Transporters etc, you need to target  keywords accordingly.

  1. Here you need to ensure all the keywords related to “Parcel delivery” etc are removed from the keyword collection, or otherwise you will waste your important budget attracting wrong customers. If you are going to serve customers only within India, ensure to weed out keywords those are targeting other locations in the world.
  2. A person looking for a Packers and Mover in London might type Packers and Movers London, Packers and Movers in London etc. If you are not addressing customers in London, ensure your keywords don’t contain them.
  3. Companies looking for transportation of dangerous goods might type Transportation of dangerous goods, Transportation of acids etc. Here it is necessary to check whether the service can be provided for such specific requirements. If not, then ensure to weed out these keywords from the collection before starting with further process.

The reason to provide this information is, most keyword generation software those readily give you their collections will contain a mix of all the above terms, so before starting your campaign it is necessary to check your keywords thoroughly. If you have found this tip useful or have any queries kindly comment below.

Checklist – Does your keywords attract the right customers?

It is necessary to check whether the keyword chosen actually attracts the right customers. To ensure the same, kindly remember the following:-

  1. Chalk down the exact Target customer (Budget, Whether wants to buy the exact service or goods available, their Location  etc.)
  2. Visit every keyword phrase in your collection and think whether it will certainly attract the right one
  3. Segregate the keywords in various groups starting from “100% perfect” (i.e. 100% sure of attracting the right ones)
  4. Remove unwanted terms from the list

If you have a Transport and Freight Forwarding business and want customers only looking for Packers and Movers, Large Scale Transporters etc, you need to target  keywords accordingly.

  1. Here you need to ensure all the keywords related to “Parcel delivery” etc are removed from the keyword collection, or otherwise you will waste your important budget attracting wrong customers. If you are going to serve customers only within India, ensure to weed out keywords those are targeting other locations in the world.
  2. A person looking for a Packers and Mover in London might type Packers and Movers London, Packers and Movers in London etc. If you are not addressing customers in London, ensure your keywords don’t contain them.
  3. Companies looking for transportation of dangerous goods might type Transportation of dangerous goods, Transportation of acids etc. Here it is necessary to check whether the service can be provided for such specific requirements. If not, then ensure to weed out these keywords from the collection before starting with further process.

The reason to provide this information is, most keyword generation software those readily give you their collections will contain a mix of all the above terms, so before starting your campaign it is necessary to check your keywords thoroughly. If you have found this tip useful or have any queries kindly comment below.