Seashell's
Official Blog

 

Twitter Ads, will they give ROI?

We just got to know from friends that Twitter is coming up with advertisements with in their search results. Assuming Twitter does come up with this one, which was very likely expected to happen some time or the other, as they did not have a revenue model to survive. Now, that this NEWS is out, it would be interesting to know the following:-

1. How much of Search Engine Market share does Twitter take away?
2. What kind of returns (ROI) would advertisers get?
3. How much twitter might need to pay the Search Ad patent holders?

If twitter can seriously do something about the clickfraud, and do some justice to ROI, it will surely see the wind flowing its way.

Labels: ROI, search engine marketing, twitter

  ¶ 3:11 AM 0 Comments

 

Why does the website look so... simple?

This question keeps coming to us from time to time, so we finally thought about putting that here over the blog.

The reasons:-

1. We want to build the website with practically 0 flaws.
2. We want to build the website that can be comprehend easily by any one with disabilities.
3. We want to build the website with the latest available technologies.
4. We want to build the website with the standards set by world wide web conscience.
5. We want the design to appear the same no matter what type of eyesight you have. If you are a color blind of any type, this website will look the same to you and it will look the same to any one who has normal eyesight..

But while doing so we needed to do a perfect ground work prior to launching the main website. We are building this website in stages, step by step. What you are seeing is just the ground work of the website. Believe this website still has flaws in its ground work, only upon correcting it we will proceed further. There is no point building a big building and then figuring out the flaws, after adding millions of pages to the website we will probably reach a stage from where correcting the problems from that point will be extremely tedious.

So, this is what you see now, keep coming back we are improving the website in stages. You should probably see newer revisions of the website as and when we correct it.

Labels: website looks and feel

  ¶ 6:35 PM 2 Comments

 

Single keyword applicable to TWO services same business

We had a unique situation were a keyword is applicable to 2 different services provided by the same company.

Now PPC providers do not allow the same. We are trying to find out the solution for this issue.

One solution to this would be to mix the two services in the same advertisement.

E.g.
KW: - Sharepoint Experts
Services: - Sharepoint Services, and Sharepoint HR services

Adcopy can be

Top Sharepoint Experts
Customize, Install, Develop
We are hiring Experts
example.com

Another problem is, we cannot provide 2 different landing pages for the same advertisement. Again the Sharepoint Services page can have an advertisement inviting Sharepoint Experts to post their resume.

But, this method has a serious drawback, the ROI for Sharepoint Services is much higher than Sharepoint HR Services. So, people looking out for jobs landing on the page via PPC advertisement can cause a substantial negative impact to your profits.


--  ¶ 1:55 AM 0 Comments

 

Importance of Description Meta Tag in SEO

Mr. Someone just called me up and asked me what are the top 5 important factors in SEO. I told him,

1. Title
2. Meta Description
3. Anchor Text
4. Content of the Page
5. Page Name seen in the URL

 He exclaimed Meta Description! and further said, "Meta description is not even considered by Google.com as a ranking factor", He then asked me are H1, H2, and other page element not important? My answer for the same, "I know about 500 more SEO factors responsible..."

My query to this Gentleman "How do you know for sure the Order of importance in which the Page Elements and other External SEO factors are set? Does one actually know the Google Algorithm for sure?" and my answer for the same. We cannot actually claim the order of importance is so and so, unless and until we have something that is clearly documented by google.com, and in the current scenario google.com has not published one exclusively.

Now coming back to the main point, is META Description tag an important SEO factor. Yes, it is.

The page "Title tag", "Meta Description" OR "Page Content" and "Page Name" in the URL, are the primary 4 things that you see in your Search Results. Looking at these a visitor decides weather or not to visit a page.

This is generally what one sees when someone queries using a Search Engine.



Here the first line is the Title tag of the page, the second line is the Page's Meta Description. Using Meta Description gives one complete control over the text displayed to the SERP (Search Engine Results Page) viewer. People who consider not to use the important Meta Description are likely to get a shabby display at the SERP result.

Now, is Meta description an important factor or not, is for you to decide.  ¶ 9:47 PM 0 Comments

 

Ethical Link Building Methods

We have been trying hard to find methods to get high quality links, but keeping the process in within the rules and policies set by the Internet Consortium, International and National Laws.

Again How do in-links help us?
In-links help us in the following ways

1. They help us get good quality traffic
2. They help us get a good search engine ranking
3. They help us develop our brand identity
   

Methods to get quality links to point to your website or niche
We have researched for last 6-7 years, and have found the following link-building methods to be extremely useful

1. Submit your website to well performing directories those particularly addresses your niche.
2. Regularly write press releases those address your company's products or services updates, and submit them to high quality NEWS Press Release Distribution.
3. Create RSS feeds for your website's content and submit them to RSS feed directories.
4. Add social bookmarking buttons to your content pages.
5. Write Interesting and Well researched Unique points that automatically gets the readers eye-balls moving. Resourceful contents are supposed to get links automatically.
   

The most important point to remember here is, you need to have good content on your website, without which it is very tough to get good quality links. To end with Write Little, but Right Sense.

Note: This post is to be further updated, bookmark it and keeping following it for our updates.
  ¶ 7:55 PM 0 Comments

 

15 days free PPC test

We have come up with an offer to allow our customers test our unique PPC service. We are dead sure that we would impress our customers with the quality of leads those will arrive at their website/s. We have thoroughly tested PPC beta and are sure about putting the test out for everyone to take advantage. We have again offered a 15 days non conditional free-test to allow enthusiast check us before hand.

Things to remember:-

1. Free test does not include any free clicks or impressions. We only offer free test for the PPC service we offer.
2. We do not ask for credit card or any upfront charge unless you are 100% satisfied with us.
3. The trial will last only for 15 days. If you do not approach us to cancel the service with-in 15 days we will bill for the service offered starting from the 16th day.
   

  ¶ 11:56 AM 0 Comments

 

Blog in Beta Version

We have just completed with the blogs beta version. The blog is still under testing phase. It is lot buggy as of now. The code part, layout part needs to be addressed.

Labels: Blogger Testing

  ¶ 9:30 PM 0 Comments