Factors effecting Quality score:-
* CTR: Click Through Rate
* Landing Page Quality
* Landing Page Load Time
* Keyword Relevance
What is Quality Score?
* Quality Score is a parameter introduced by Google to keep a check on advertiser's choice of keyword relevance. Google has been working very hard on keeping its search result 100% focused to users query. This is an important factor as far as searcher's experience with google is concerned.