When we do keyword research it is necessary to identify the intent of the searcher in order to target the right keywords. Andrei Broder of Yahoo identified three types of searchers based on the search queries they make.
These searchers try to reach a known website but they do not know its exact domain name.
Theses searchers try to find information about a new subject or are researching additional information
I had a nice discussion with one of my friend where we discussed if W3C validation plays any role in ranking a website higher in the search engine. Please find below parts of the edited chat.
Our SEOs have optimized hundreds of websites, successfully ranked over 15,000 unique keyword in various Search Engines, and got lakhs of unique visitors visiting various websites. But due to our busy schedule, we totally forgot to rank http://seashell.co.in our own website. So, we finally decided to fix our selves here. We completed keyword research, and picked up the keyword "Search Engine Marketing Firm" to target.
Revised SEO services http://seashell.co.in/seo-service.htm
- Updated SEO process
- Added Code of Conduct