There has been speculation rising over the proposed release of a Panda refresh by Google. But, Matt Cutts from Google tweeted that this is the official release of the Google Penguin 1.1 version. The loads of discussions regarding Google Penguin 1.0 and 1.1 have been put to rest now with the data refresh.
According to Matt, this refresh in the algorithm is bound to affect only a minimal percentile of searches, but SEO’s are still speculative about this and feel about the damage this is going to cause to the websites. This actually means that the people who are letting out an outcry are the ones who are not following the guidelines prescribed by Google properly. These are the ones who have been scratching heads about methods to adhere to the updates.
What does the refresh actually mean?
The latest update done to the algorithm by Google has been given the official name as Google Penguin. The intention of the update was to target sites using over optimization techniques and bad practices of back linking. Right from its first release in April, numerous sites with bad content have been hit badly. Google is rewarding high quality websites in effect with this data refresh. White Hats are least bothered about the refresh as the most affected are the Black Hats.
The Way Ahead:
Website which were affected by the first release of Google Penguin, need to analyze their statistics to find organic fluctuations in their websites. Google had clearly mentioned that the release was done to target spam and the first thing which can be done clear your site is to remove any spam present. Google also sends messages about the spam activity to Google webmaster central account. It is just a matter of keeping a tab of your account and correct whatever has been recommended by Google.
Google Penguin 1.1 data refresh is not here to bother you; rather it is here to make the search engines free from malpractices used by webmasters to promote websites. Google is actually rewarding the good sites by penalizing the bad ones. So if you want to stay there at the top, buckle up and start engaging in White Hat methods rather than spamming.
Google webmaster central also has the option to file for reconsideration. However, Google’s guidelines suggest that this data refresh penalizes you automatically and is not a manual endeavor. Hence, the reconsideration request option gets nullified with Google Penguin.
Hence, the best option available is weed out spam or anything that is overboard and engage in the use of high quality content and better methods as prescribed by Google for your search engine optimization process. View your website as a place to display quality rather than an avenue for bad back links. So don’t just sit over this latest data refresh and wait for things to take their course. Rather, start taking action by visiting forums if you are not completely aware of guidelines and begin to implement them. If you don’t do so, you are bound to stay behind in the race and will be seen in the company of people bad mouthing the data refresh.