Type of searchers: keyword research
When we do keyword research it is necessary to identify the intent of the searcher in order to target the right keywords. Andrei Broder of Yahoo identified three types of searchers based on the search queries they make.
These searchers try to reach a known website but they do not know its exact domain name.
Theses searchers try to find information about a new subject or are researching additional information
These searchers look to buy, or do some kind of transactions
During keyword research it is necessary to divide the keywords into the above three searcher categories.