Social Media Marketing
Social Media Marketing is becoming more crucial to the survival of business every day. You have surely heard the expression "it's all about location, location, location". While this expression was coined before the days of e-business, the principle behind it still applies - you need to go where your customers are. In todays market your customers are online - and they are socializing.
When you join and participate in social networks such as Facebook or Linkedin, you not only have the opportunity to directly connect with your existing customer base you have the opportunity of presenting your product or service to scores of potential new customers. The new wave of social media marketing is more than the latest trend in advertising. It's not just the advertisers that like it; the customers like it. They feel more secure doing business with someone who is available for contact. They tend to trust you more when they feel they can check you reputation online. If you aren't getting social online, you are loosing business - so hurry up and catch up!
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