Search Engine Optimization (SEO) is the process of making a webpage search engine friendly. An SEO process well done will get the business quality visitors that it deserves.

Get the traffic you deserve

If the corrupt among doctors say you have a great health to make you feel happy to extract your hard earned money, but if you have a serious illness, then may the illness not further deteriorate? When a student deserves 20 marks, a teacher trying to give 30 marks even when not deserved is plain fraud. An ethical teacher won’t do those. It may spoil the student. The student has to work further to improve performance. A teacher must guide and must not give more marks unreasonably. Giving more marks when not deserved is harmful to the student in the longer run. Such is the case with businesses as well. More than deserved traffic is harmful. The smart know this well.

An ethical search engine will penalize a website getting traffic by fraudulent means. Many businesses that went the wrong way lost their brand reputation. Businesses getting brand reputation the honest way spend many decades building it. Don’t let a fraudulent SEO destroy the brand reputation.

When a student gets 20 marks but deserves 30 marks, an ethical teacher identifies the problems and addresses them. An ethical teacher will re-evaluate the answers and try to ensure the right marks get reflected. And that may require reducing the marks as well at times. If 10 marks are deserved, the ethical teacher will give 10 marks upon reducing 20 marks if 30 marks were given.

Like wise ethical SEOs don’t promise more traffic. They promise to get you the deserved traffic. The deserved may not always be a high rank or maybe about getting more traffic. The deserved may get less or a lower ranking. Its simple and understandable.

Less traffic but deserved traffic is not to be looked down upon. A proper report that explicitly informs the patient’s condition correctly, helps medical experts solve the illness with correct parameters. Likewise is in case of SEOs & businesses. If SEOs show businesses the correct facts, the businesses may take appropriate decisions if smart enough.

The fools fall for the false, not the smart ones.